The Digital Marketing Scholarship Programme is a practical training designed to introduce beginners to the world of online marketing. It focuses on essential digital tools and platforms that empower students to build an online presence, promote businesses, and create digital content effectively.
Through hands-on lessons, participants will learn the fundamentals of social media marketing, WordPress website creation, and Canva design — equipping them with real-world skills for freelancing, business growth, and personal branding.
This scholarship is ideal for students, entrepreneurs, and aspiring digital marketers who want to kickstart their digital career with practical knowledge and creative confidence.
Curriculum
- 10 Sections
- 55 Lessons
- 10 Weeks
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- Module 1: Introduction to Digital MarketingThis module introduces students to the world of digital marketing — what it means, how it works, and why it’s vital for modern businesses. Learners will understand the major digital channels, explore the difference between traditional and digital marketing, and identify career opportunities in the digital space.6
- 1.1Lesson 1: What is Digital Marketing?
- 1.2Lesson 2 Traditional vs Digital Marketing
- 1.3Lesson 3 Key Channels of Digital Marketing
- 1.4Lesson 4 Career Opportunities & Skills in Digital Marketing6 Minutes
- 1.5Lesson 5: Importance of Online Visibility & Business Listings6 Minutes
- 1.6Module 1 – Lesson 1: Digital Marketing Scholarship4 Questions
- Module 2: Digital Marketing FoundationsIn this module, participants will learn how to build and manage social media presence across Facebook, Instagram, and LinkedIn. It covers page creation, profile optimization, content planning, post scheduling, paid ad setup, and basic analytics — helping students use social platforms effectively for business growth and personal branding.5
- Module 3: Branding & Online PresenceThis module focuses on building a simple website using WordPress — the most popular website creation tool. Students will learn how to install WordPress, create pages, customize themes, and use essential plugins for SEO, contact forms, and social sharing. By the end, learners can set up and manage a functional website without coding.5
- Module 4: Search Engine Optimization (SEO)Here, students will explore Canva as a powerful design tool for creating professional social media graphics, flyers, and banners. The lessons cover design basics like colors, fonts, and layout, as well as using templates for branding. By the end of this module, participants can confidently design attractive visuals for marketing campaigns.6
- Module 5: Social Media Marketing (SMM)The final module brings everything together in a hands-on practical project. Participants will build a simple WordPress website, design branded graphics using Canva, and launch a sample social media campaign. This capstone project helps learners apply their new digital marketing skills to real-world scenarios.7
- 5.1Lesson 22: What is Social Media Marketing?
- 5.2Lesson 23: Choosing the Right Platforms
- 5.3Lesson 24: Creating a Social Media Content Plan
- 5.4Lesson 25: Designing Visuals with Canva
- 5.5Lesson 26: Creating Short Video Content
- 5.6Lesson 27: Engagement & Community Management
- 5.7Lesson 28: Social Media Analytics
- Module 6: Paid Advertising (PPC & Social Ads)7
- Module 7: Content Marketing5
- Module 8: Email Marketing & Automation5
- Module 9: Analytics & Conversion Optimization5
- Module 10: Advanced & Future Trends5
Instructor
