This module introduces students to the world of digital marketing — what it means, how it works, and why it’s vital for modern businesses. Learners will understand the major digital channels, explore the difference between traditional and digital marketing, and identify career opportunities in the digital space.

In this module, participants will learn how to build and manage social media presence across Facebook, Instagram, and LinkedIn. It covers page creation, profile optimization, content planning, post scheduling, paid ad setup, and basic analytics — helping students use social platforms effectively for business growth and personal branding.

This module focuses on building a simple website using WordPress — the most popular website creation tool. Students will learn how to install WordPress, create pages, customize themes, and use essential plugins for SEO, contact forms, and social sharing. By the end, learners can set up and manage a functional website without coding.

Here, students will explore Canva as a powerful design tool for creating professional social media graphics, flyers, and banners. The lessons cover design basics like colors, fonts, and layout, as well as using templates for branding. By the end of this module, participants can confidently design attractive visuals for marketing campaigns.

The final module brings everything together in a hands-on practical project. Participants will build a simple WordPress website, design branded graphics using Canva, and launch a sample social media campaign. This capstone project helps learners apply their new digital marketing skills to real-world scenarios.